Dr. Murray Heber is at the forefront of advancing athletic performance, guiding athletes to achieve excellence through his sport performance advisory group. With a focus on the neuroscience of performance, Murray empowers athletes to harness the power of their brain, accelerating skill acquisition and technical mastery. He believes that optimal performance is within reach with the right guidance and tools, and he is passionate about driving the next frontier in athletic achievement.

Murray’s expertise is built on decades of experience, both as a decorated athlete and as a leader in sports medicine. As a former lead chiropractor for the Canadian Bobsleigh team, Murray developed groundbreaking concussion protocols and supported the team through 14 years of competitions, including multiple Olympic Games. Known for his calm and steady presence at the starting line, he also worked with Paralympic teams and NHL players, contributing to their success by keeping them healthy and performing at their peak.

Before transitioning into his advisory role, Murray operated a highly respected clinic in Calgary, where he treated athletes, local residents, and traveling professionals. Clients still recall his innovative analogies and signature window drawings that transformed their understanding of performance and recovery.

Murray’s journey began as a standout track and field athlete. By 14, he was already a perennial MVP, and his talent carried him to the University of Alberta, where he became the university’s top male athlete. Murray set national records, won a national championship, and left an unforgettable mark on the sport. When injury cut short his dreams of becoming an Olympian, he channeled his determination into understanding human performance, earning his chiropractic degree as one of the youngest and highest-achieving students in his class.

Although Murray’s career took him off the track, his passion for sport has never wavered. From competing with the Canadian Olympic Bobsleigh team to pioneering new approaches to athlete performance, he has dedicated his life to helping others achieve their highest potential. Today, he continues to inspire and innovate, combining his vast knowledge with cutting-edge science to redefine what’s possible in sport.