Programs & Plans

  • The Performance Optimization Plan is a dynamic, results-driven process that begins with a comprehensive review of the athlete's unique performance profile, combined with a detailed assessment of their current position and future aspirations. Through a series of tailored sessions, a customized Performance Playbook is developed to address weaknesses and threats, while leveraging strengths and opportunities to foster growth and elevate the athlete’s overall potential.

    $3,000.00 CAD

  • Discover what intrinsic drivers motivate your athlete and develop strategies for sustainable performance throughout their athletic career. This program develops the foundation for a resilient, motivated, and confident athlete, on and off the ice.

    $500.00 CAD

  • The Total Performance Coaching extends the foundation laid by the Performance Optimization Plan, offering athletes ongoing support for sustained progress. After completing the initial plan, athletes continue their journey with Dr. Heber through weekly virtual appointments that track and refine their performance feedback loop. Consistent engagement via email, text, or brief calls ensures continuous communication and progress. The program also includes an annual re-assessment of the Performance Playbook to keep goals aligned with evolving needs. Additionally, athletes gain exclusive access to the MH-Elevate Membership for enhanced resources, ensuring they remain on the path to peak performance.

    $500 CAD/Month or $5500 CAD/Year

  • The Annual Membership provides access to our Sport Performance Advisory Group. Delivering unparalleled peace of mind for athletes and their families, offering immediate access to expert guidance when facing obstacles such as injury, motivation challenges, or performance setbacks. Members enjoy direct access to the MH-Elevate team via email, text, or brief calls, ensuring timely support whenever needed. With advisory support rooted in deep expertise, the program also offers referrals to a trusted network of professionals to further enhance your athlete’s development and career.

    $500 CAD/Year or $50 CAD/Month

The Performance Optimization Plan

The Performance Optimization Plan is a dynamic, results-driven approach to maximizing human performance, expertly crafted by Dr. Murray Heber over 20 years of experience working with elite athletes. The process begins with an in-depth review of the athlete’s unique performance profile, paired with a thorough assessment of their current position and aspirations. Athletes are then tasked with video analysis homework, setting the stage for the next session, where further assessment and tailored goals are refined. In a high-impact 1-hour virtual appointment, athletes receive a detailed report, including a SWOT analysis and their personalized Performance Playbook, designed to maximize their potential. Ongoing support through video calls and game film reviews ensures continuous improvement, with strategic adjustments made in real-time. The frequency of follow-up is custom-tailored, providing optimal engagement and sustained peak performance.

Our Approach

The Four A’s of Performance

ASSESS

First, we Assess the athlete’s strengths, weaknesses, and opportunities by conducting a detailed SWOT analysis of their physical programming, sport skill integration, and lifestyle; referred to as the Performance Profile.

ADDRESS

Next, we Address these findings by developing targeted strategies to enhance strengths and opportunities while minimizing weaknesses and threats identified in each corner of the Performance Profile.

ACTIVATE

Here, athletes are guided to implement these strategies across every facet of their performance in their Performance Playbook. .

ANCHOR

Lastly, through Anchoring, we provide ongoing coaching to ensure continuous improvement, adjusting the plan based on an immediate feedback loop for optimal results.

Total Performance Coaching

Total Performance Coaching extends the foundation laid by the Performance Optimization Plan, offering athletes ongoing support for sustained progress. After completing the initial plan, athletes continue their journey with Dr. Heber through weekly virtual appointments that track and refine their performance feedback loop. Consistent engagement via email, text, or brief calls ensures continuous communication and progress. The program also includes an annual re-assessment of the Performance Playbook to keep goals aligned with evolving needs. Additionally, athletes gain exclusive access to the Sport Performance Advisory Group for enhanced resources, ensuring they remain on the path to peak performance.

The 5-Pillar Program

The 5-Pillar Program is a guided journey of self-discovery designed to help youth hockey players uncover their intrinsic motivators and build mental skills for peak performance. Centered on Passion, Purpose, Curiosity, Autonomy, and Mastery, this interactive workbook empowers athletes to tap into flow states, boost resilience, and thrive under pressure.

Through personalized guidance, players will identify what drives them, embrace challenges, and learn how to bring focus and confidence to every game. The program includes an introductory call with Dr. Heber to set the stage for success and a follow-up session to integrate insights into daily training and competition for optimal engagement and performance.

Help your athlete find their edge—on and off the ice.